Carl Pei teases the ‘all-in’ Nothing C...

Buried within the weblog posts and movies that accompanied Google’s The Android Show: I/O Edition announcements was a nugget of Nothing information: The Nothing Cellphone 3 goes to be costly. In an Android marketing video showcasing the corporate’s telephones, Nothing CEO Carl Pei shared that the brand new cellphone will value round £800 when it launches this summer time.

That new value is due to Nothing’s resolution to go “all-in” on the brand new machine by together with “premium supplies, main efficiency upgrades and software program that actually ranges issues up,” in line with Pei. The Nothing Phone 2 launched at £580 within the UK and $600 within the US, so promoting the Cellphone 3 at £800 is a noticeable value bounce. Assuming Nothing follows via on the premium upgrades it is promising, although, perhaps it will make sense that the Cellphone 3 prices as a lot as a Pixel 9 or iPhone 16.

Nothing made its identify on reasonably priced telephones which have distinctive, premium designs. For instance, the corporate launched the Phone 3a and Phone 3a Pro in March 2025, the price range and mid-range counterparts to the Cellphone 3. Each telephones use mid-range chips and digicam sensors, however characteristic a futuristic design and intelligent AI options that you just’d anticipate out of a way more costly machine.

Switching to making an attempt to compete with Apple and Samsung by way of value suggests Nothing is assured, on the very least. We’ll have to attend till this summer time when the Cellphone 3 is definitely launched to see if that confidence is justified.